How many of you network marketers start out in the business all fired up and work your tails off for 6 months to a year doing everything your up-line mentor tells you to do and you see very little ROI? Does this sound eerily familiar?
You have heard all the party lines and believe me, they are the same. “We have the best compensation plan…our company is debt free…you are at the ground floor of this opportunity” etc.… I have had numerous companies pitched to me over the years and inevitably it is the same story. They try to squelch anyone who uses different methods than what they teach to accomplish their goals. This philosophy drives many potentially successful network marketers out of the business. Many of them fail, because they quit and never fulfill their dreams.
It is called control, all under the name of a system. Your up-line mentor wants you to duplicate what he or she is doing, rather than finding a more efficient way to accomplish whatever goals you have set for yourself. Now, I am not saying you should not follow their lead and not be “duplicable”. I am saying that you should not limit the route you take within a system to push through and succeed.
Incorporating good principles of social media into your marketing plan greatly enhances your ability to create and maintain new customers. You should have a Facebook fan page dedicated to your business. It should be SEO friendly. It should have really cool graphics and a call to action. You should have a Twitter account and incorporate a custom background on your profile. Twitter is an incredible way to build a following.
It is about branding YOU…not the company you represent. They want you to brand them…not yourself. You have to ask yourself this question, “What happens if I spend my time branding the company I represent and they go out of business”? Think about it…you spend all this time promoting the company…not yourself and they go out of business. What have you gained?
That being said, it is important to have a great Wordpress blog with your own domain name that gives you the flexibility to define yourself independently of the company you represent, while at the same time have a portal that connects you directly to the replicated site that your company gives you to “promote”. Google does not like replicated websites. When the search engines and spiders discover that a site is replicated, they completely ignore it and you will never get any organic traffic.
Developing a social media platform to engage other like-minded professionals will aid you in building a reputation as a trusted authority in whatever business you involve yourself. You are allowing the rest of the blogosphere access to what YOU are doing and access to YOU. This is an essential element of empowering your business.
In my next post, I will relate this to list building and why this is the most critical aspect of your business.
Yours In Success…
Best Regards:
Martin Casper
www.Empower2Go.com
The Empowered Entrepreneurial Magnets
Contact me:
Martin.Casper59  | Latest tweet: The evolution of a great brand http://ow.ly/4J6M9 |
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